About Program
Program Preview
- 1. What is Product Marketing
- 2. Product Marketing Vs. Traditional Marketing
- 3. Top Product Marketing Manager Skills
- 4. Career Paths in Product Marketing
- 5. Role of a Product Marketing Manager
- 6. PMM at Startups Vs. Big Companies
- 7. Relevant Skills Based on Industry
- 8. Audience, Research and Product Positioning
- 9. PM Research Techniques
- 10. How to Do Competitive Research