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Lesson 1 : Introduction to Digital Marketing

I am Eva, your Guide cum Mentor at Thesis. In Lesson 1, i am going to Introduce you to the world of Digital Marketing.

In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in our introduction to digital marketing, this constant connectivity is a goldmine for  marketers. If you’ve always fancied getting started in digital marketing, this is the article for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get a job in the industry.

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